Designing For Mobility

Designing For Mobility

Challenge

How might we create a more useful and valuable relationship between Australian physiotherapists and their industry body?

Challenge

How might we create a more useful and valuable relationship between Australian physiotherapists and their industry body?

Role
UX & Visual Designer

Role

UX & Visual Designer

What the solution was

A customer experience that linked patient, primary care provider (PCP) and industry body together.

By using symptoms from particular areas of the body we were able to create a pathway through a user interface to direct patients to a preferred primary care provider that was endorsed by a leading industry body.

What the solution was

A customer experience that linked patient, primary care provider (PCP) and industry body together.

By using symptoms from particular areas of the body we were able to create a pathway through a user interface to direct patients to a preferred primary care provider that was endorsed by a leading industry body.

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What problem did it solve?

The problem is that googling symptoms to diagnose oneself is a common force of habit nowadays. It provides inaccurate diagnosis results motivated by fear and escalates anxiety for patients, and, fuels an unhealthy obsession called ‘cyberchondria.’

What problem did it solve?

The problem is that googling symptoms to diagnose oneself is a common force of habit nowadays. It provides inaccurate diagnosis results motivated by fear and escalates anxiety for patients, and, fuels an unhealthy obsession called ‘cyberchondria.’

What was interesting about the problem

What was interesting about this problem situation was that if it was approached as if it is a problem of utilising self-diagnosis behaviour to your advantage, then the solution became an exercise in treating anxiety by giving patients just enough information to satisfy their cyberchondria and funnel them straight to a healthcare professional.

What was interesting about the problem

What was interesting about this problem situation was that if it was approached as if it is a problem of utilizing self-diagnosis behavior to your advantage, then the solution became an exercise in treating anxiety by giving patients just enough information to satisfy their cyberchondria and funnel them straight to a healthcare professional.

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What did I change?

  • The core use of the client's website. Transformed it to become a platform for funneling patients to client customer-members rather than just a website destination.
  • The patient funnel > B2C-B2B > our client became the lynchpin.
  • Our clients value to their member-customers in terms of justifying fees.

What did I change?

The core use of the client's website. Transformed it to become a platform for funneling patients to client customer-members rather than just a website destination.

The patient funnel > B2C-B2B > our client became the lynchpin.

Our clients value to their member-customers in terms of justifying fees.

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PWM —

Designer & Changemaker

Email —

patrick@p-w-m.co

Email —

patrick@p-w-m.co