Designing For Energy

Designing For Energy

Challenge

How can we help people to achieve a higher level of mental energy, stay fuelled and perform throughout their workday?

Challenge

How can we help people to achieve a higher level of mental energy, stay fuelled and perform throughout their workday?

Role
Innovation Consultant

Role

Innovation Consultant

What the solution was

Switch Think Drinka beverage that helps your mind to work at its optimum.

Scientifically designed to help heighten your brain’s ability to think, process information and stay active by using well-balanced nutrients in the drink to help stimulate neurons in your brain for a naturally sustained performance.

What the solution was

Switch Think Drinka beverage that helps your mind to work at its optimum.

Scientifically designed to help heighten your brain’s ability to think, process information and stay active by using well-balanced nutrients in the drink to help stimulate neurons in your brain for a naturally sustained performance.

PWM-Designing-for-Energy-01

What problem did it solve?

The problem was that many people feared being seen as incompetent and desired to feel smarter, more alert and more mentally agile, so they can achieve a higher level of mental performance at work.

What problem did it solve?

The problem was that many people feared being seen as incompetent and desired to feel smarter, more alert and more mentally agile, so they can achieve a higher level of mental performance at work.

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What was interesting about the problem

Was that if it was approached as if it is a problem of providing cognitive enhancement and aiding self-improvement, then the solution became an exercise in bio-hacking.

What was interesting about the problem

What was interesting about this problem situation was that if it was approached as if it is a problem of providing cognitive enhancement and aiding self-improvement, then the solution became an exercise in bio-hacking.

PWM-Project-Energise-Research

What did I change?

  • I shifted the 'frame of focus' from physical energy to mental energy.
  • I shifted the conversation from popular ingredients such as caffeine to other less known but highly beneficial ingredients.
  • I shifted the conversation surrounding the 'energy currency.'

What did I change?

I shifted the 'frame of focus' from physical energy to mental energy.

I shifted the conversation from popular ingredients such as caffeine to other less known but highly beneficial ingredients.

I shifted the conversation surrounding the 'energy currency.'

PWM-Project-Energise-Research-2

Case Studies

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Designing For ChangeInformation Design

Designing For Data CollectionDigital Product Design

Designing For ClarityUser Experience Design

PWM —

Designer & Changemaker

Email —

patrick@p-w-m.co

Email —

patrick@p-w-m.co